Xtra, Italian Mastery, high craftsmanship at all levels.


Beautiful Italy: its history, culture, philosophy of life and a style of thinking that generates the Beauty.

From fashion to food, from tourist destinations to art, from design to cuisine, from home accessories to the automotive industry.

Craftsmanship and ‘customization’ are the cornerstones.


An inimitable kaleidoscope that defines the real Italian luxury: the excellence of a great country.