‘In the beginning, I looked around and could not find the car I'd been dreaming of. So I decided to build it myself’. This has been our guiding principle ever since Ferry Porsche founded the company back in 1948.
Following decades of history and success, Porsche reinvented itself, blending tradition with innovation, and style with practicality. These values can be found in another sphere that inspires just as much passion: yachting.
This is why Porsche decided to become involved in the Cannes Yachting Festival: to share its values and approach to sports car design with a luxury-savvy audience.
What’s more, the pleasure of travel can be enjoyed on both land and sea. Porsche is therefore the event's official carrier, providing a fleet of vehicles under the banner of the Cannes Yachting Festival.