bloc-chiffres-clefs

THE KEY FIGURES

The 2016 Festival in figures

The 2016 Festival in figures

- More than 51,000 visitors from the 5 continents
- 60% foreign visitors
- 630 boats from 2.10 to 52m long
- 530 exhibitors (60% from abroad)
- 191 new items
- 120 sailing boats
- 102 semi-rigid inflatable boats
- 45 multi-hulls
- 40 second-hand boats from 22m to 52m long

Technical information

Technical information

- 300,000m² exhibition area
- 2 marinas: for multi-hulls and semi-rigid inflatable boats
- 10 km of boats
- 3 km of floating pontoons set up
- 4 pass-ways: floating pontoons with a motorised central section that opens to let visitors move around freely in the harbour and let boats out on sea for test runs.


Effective, targeted communication

Effective, targeted communication

- Enhanced media plan of over EUR 1.1 million
- 316 advertising inserts (print and web combined) in the leading
international nautical, economic and lifestyle publications
- Estimated visibility of 110 million readers - 188 media partners
- 575 accredited journalists from the 5 continents


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