Cannes Yachting Festival

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  • The 39th Cannes Yachting Festival closes with record numbers

    The 2016 Cannes Yachting Festival drew to a close on Sunday 11th September having welcomed 630 boats, a record number for Europe’s largest in-water show. Boasting 191 new models more than any other show, the Cannes Yachting Festival cemented its position as the leader in innovation and product launches.

    The entire assessment


    Luxury car brand Maserati has become the official partner of the 2017 Cannes Yachting Festival. All VIP and Riviera card holders will enjoy a courtesy car service from Nice Airport to the festival, brought to them by the prestigious ‘House of Trident’.
    And the Maserati experience doesn’t end there. At the heart of the Yachting Festival, in the Maserati lounge, all visitors can explore the latest Maserati models and discover the world of Maserati. What better way to appreciate the extraordinary sights (and sounds) of the Maserati range?
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    The 2016 Festival in figures

    The 2016 Festival in figures

    - More than 51,000 visitors from the 5 continents
    - 60% foreign visitors
    - 630 boats from 2.10 to 52m long
    - 530 exhibitors (60% from abroad)
    - 191 new items
    - 120 sailing boats
    - 102 semi-rigid inflatable boats
    - 45 multi-hulls
    - 40 second-hand boats from 22m to 52m long

    Technical information

    Technical information

    - 300,000m² exhibition area
    - 2 marinas: for multi-hulls and semi-rigid inflatable boats
    - 10 km of boats
    - 3 km of floating pontoons set up
    - 4 pass-ways: floating pontoons with a motorised central section that opens to let visitors move around freely in the harbour and let boats out on sea for test runs.

    Effective, targeted communication

    Effective, targeted communication

    - Enhanced media plan of over EUR 1.1 million
    - 316 advertising inserts (print and web combined) in the leading
    international nautical, economic and lifestyle publications
    - Estimated visibility of 110 million readers - 188 media partners
    - 575 accredited journalists from the 5 continents

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